4 Ways Black Friday will be Different in 2020

woman on escalator shopping Black Friday during COVID pandemic

In years past millions of Americans arose in darkness the day after Thanksgiving and drove to their local malls, joining other early-rising deal seekers to score the lowest prices of the year on toys, televisions, tablets, and more. This year, Black Friday is going to look different, a lot different, because of COVID-19. Here are 4 things you can expect on November 27, 2020, and how you can score on savings.

1. The deals are available earlier than Black Friday

It used to be that big retailers saved their best deals the moment their doors opened on Black Friday. Not so this year. Because the pandemic had a negative impact on the economy this spring and summer, and retailers had to scramble when consumer spending dropped, they are looking to take advantage of the uptick in consumer spending that's occurred this fall. It makes sense for them to entice Americans to brick-and-mortar stores and malls sooner than November 27. So don't wait until your Thanksgiving dinner to plot your shopping: start looking at your favorite retailers today for money-saving deals. This said...

2. Fewer retailers will be open on Thanksgiving Day

In recent years many major retailers began opening their doors on Thanksgiving to get a jump on holiday shopping. Not so this year. Major retailers, such as Target, Best Buy, and Walmart, will be closed, partly because of coronavirus, but also to give their employees a much-needed day off. However, if you run out of stuffing or cranberry sauce, chances are good your local grocery store will be open, at least until the early evening.

3. The real deals are moving online

In an effort to reduce crowds in their brick-and-mortar locations, many retailers are offering their best deals online. So before you jump in your car, check the retailer's app or website to see if you can score that gift without leaving your house. Keep in mind, however, that with so much shopping being done online this year, there could be significant delays in getting your orders. So order early to avoid having your holiday fruitcake delivered in January.

4. Small businesses will be there to fill a void

While the coronavirus pandemic has been tough for many small businesses, many mom-and-pop retailers are weathering the storm and have figured out new ways to serve their customers. This includes offering online ordering and using the power of social media to attract a broader base of customers. Also for those shoppers who want to avoid crowds in department stores or malls, a small retail shop with proper social distancing guidelines can be an attractive alternative for holiday shopping, with the bonus that your dollars spent there will support a local business.

Do you think the coronavirus pandemic has permanently changed the way Americans shop for the holidays? We'd love to hear your opinion below!


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About Author

Diana Burrell
Diana Burrell

Diana Burrell is the communications manager at Hanscom FCU and edits the MoneyWisdom blog. She has a background in magazine journalism, as well as marketing, advertising, and public relations, and has written over a dozen books. You can reach her at dburrell@hfcu.org.

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